Suzhou Bay Grand Theatre
Suzhou Bay Grand Theatre is a visual identity created for the annual announcement of a theatre in Suzhou, China. The design combines a keyhole and a Mobius strip. The keyhole connects two spaces and becomes a channel and a path. The Mobius strip passes through the keyhole like a key, marking the fifth anniversary of the theatre as a carrier of art. The Mobius strip also suggests infinity and refers to the form of the theatre. Elements from important repertoires are placed around the main image, returning the composition to the theme.
Suzhou Bay Grand Theatre Visual Design by Suzhou SoFeng Design Co.,Ltd. has been highlighted as an innovative representation of communication design by the A' Design Awards. Suzhou Bay Grand Theatre Visual Design was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade that recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
