Xiushan Lantern
Xiushan Lantern is a branding and illustration project based on the Xiu Shan Lantern Dance, a national intangible cultural heritage of southeastern Chongqing. The design extracts lantern shapes, folk patterns, traditional colors and dance movements, and then retells them in a simple modern visual language. The illustrations are drawn with vector software and applied to cultural products, including red envelopes printed on recyclable paper and other items made of acrylic. The aim is to bring the lantern culture into daily life and to support its continuity.
Xiushan Lantern Brand and Illustration by Pan Xuanli was selected as an innovative example of communication design by the A' Design Awards. Xiushan Lantern Brand and Illustration earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
