Yuplet Branding
Yuplet Branding is a corporate identity created for a marketplace of handmade and sustainable products. The system is centred on a crescent motif, applied consistently across the custom wordmark, iconography, illustrations and layouts. Vivid green marks the buyer experience, while rich purple guides sellers, giving each user group a clear visual signal. Rounded forms, bold contrast and mobile-first cues, drawn from research with younger consumers, extend the identity across digital and printed touchpoints. Digital assets were prepared in vector format.
Yuplet Branding Corporate Identity by Jake Wilkins was featured as an innovative representation of communication design by the A' Design Awards. Yuplet Branding Corporate Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2026. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
