Freistil
Freistil is a corporate identity created for a physiotherapy practice. The identity covers print and digital media, including business cards, banners, clothing and a website. The name Freistil means free style and refers to flexible treatment methods chosen for each patient. Illustrative elements link traditional craftsmanship with modern ideas, while a text based logo with a stretch effect suggests movement and openness. The colour scheme uses purple, coral, off-white and blue. Fine papers and sustainable materials were selected, and local suppliers were used where possible.
Freistil Corporate Identity by Ina Oakley has been highlighted as a creative representation of communication design by the A' Design Award & Competition. Freistil Corporate Identity earned the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2025. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade which rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
