Y Design
Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric Y letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Y Design Visual Identity by Lin Hai was identified as an exceptional representation of communication design by the A' Design Award & Competition. Y Design Visual Identity earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design prize which honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
