Seawool
The brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. The logo, presented in uppercase, symbolized a spirit of continuous innovation and the double letter o represents circular sustainability, signified perpetual renewal. The overall design exudes elegance, representing a pursuit of fashion and quality. The standard font integrates elements of waves and upward motion, shows her respect for nature and ongoing progress. The brand is vibrant, innovative and a leader in both fashion and environmental trends.
Seawool Branding Project by ChungSheng Chen was identified as an exceptional representation of communication design by the A' Design Award & Competition. Seawool Branding Project was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2024. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design recognition program which celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
