Jaya Beach Tennis
It's a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language. Also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user's routine, and not only to occasional use in sports.
Jaya Beach Tennis Corporate Identity by ARBO design has been selected as an innovative example of communication design by the A' Design Awards. Jaya Beach Tennis Corporate Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition which honors superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
