XYG Window
XYG Window is a visual identity created for a design studio. The identity joins traditional Chinese literati art with modern simplicity. The name of the studio founder was deconstructed into strokes, then reorganized in the style of traditional seals. Decorative elements were removed, and the form was refined with grids and the Fibonacci spiral. The inspiration came from ancient Chinese seal script and from the window openings of the classical gardens of Suzhou. On the website, the positive and negative spaces, known as yin and yang, serve as navigation buttons.
XYG Window Visual Identity by Xinyue Guo has been selected as an innovative example of communication design by the A' Design Awards. XYG Window Visual Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2023. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design award which recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
