ZhenYue
ZhenYue is a logo and brand identity created for a retailer of dried foods. The logo combines the form of a traditional bamboo drying sieve with a woven pattern. The letters of the brand name are interlaced and linked, so the arrangement resembles dried foods gathered in a sieve. Orange was selected as the brand color to express traditional craft and warmth. The identity is drawn in vector format and applied to retail packaging, sales outlets, online stores and advertising. Foil gold and screen printing are used on printed items.
ZhenYue Logo and Brand Identity by Guangzhou Cheung Ying Design Co., Ltd. was featured as an innovative example of communication design by the A' Design Awards. ZhenYue Logo and Brand Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade which celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
