Emotions
What would emotions look like in the visual world? This series of posters named Emotions represent four different types of basic emotions in visual form. The four emotions are Joy, Anger, Sadness, and Fear. The designer used contemporary visual language including abstract illustrations, vibrant colors, and dynamic typography to show the connection between emotions and facial expressions. In this design system, each visual language works as individual designs on its own. At the same time, all the poster designs work as a system.
Emotions Posters by Rui Ma has been selected as an outstanding illustration of communication design by the A' Design Awards. Emotions Posters earned the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design accolade which rewards exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
