C-MAX Branding Identity
C-MAX Branding Identity is a visual identity program created for a technology company working in cloud computing and big data. The logo joins the letters CMAX with common code symbols, including angle brackets, a dash and an arrow, which stand for calculation and the ordered movement of data. Black expresses precision, while colorful auxiliary graphics suggest a bright world built with technology. The identity is applied to business cards, work cards, notebooks and canvas bags, using four-color printing and UV glazing.
C-MAX Branding Identity Visual Upgrade by Guangzhou Ruoyuchen Technology Co., Ltd. was selected as an outstanding illustration of communication design by the A' Design Awards. C-MAX Branding Identity Visual Upgrade received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that recognizes superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
