Luka Krizek-Vodafone Data Store Flagship
At Design Interviews
Interview with Luka Krizek : Frank Scott: What is the main principle, idea and inspiration behind your design?. Luka Krizek : Principle is Vodafone logo which graphically appears on the floor and it is
transitioned into to 3D corian object dividing space into functional zones.
It makes people to experience together with new technological products
as well the remarkable experience of space.
.Frank Scott: What has been your main focus in designing this work? Especially what did you want to achieve?. Luka Krizek : Create a strong and unique corporate space with a new store concept,
which will be the flagship to determine the future look of the mobile stores
of the Telco company in Czech Republic.
.Frank Scott: What are your future plans for this award winning design?. Luka Krizek : Use this reference to try to catch another interesting project for another
.Frank Scott: How long did it take you to design this particular concept?. Luka Krizek : It was a collaboration with professionals from Vodafone and we looked for concept
for about 3 months.
.Frank Scott: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?. Luka Krizek : We were looking for a strong corporate identity to be inline with my
previous design work for Vodafone.
.Frank Scott: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?. Luka Krizek : All copyrights are owned by Vodafone. .Frank Scott: What made you design this particular type of work?. Luka Krizek : I worked 7 years for Vodafone Czech Republic and in this time I created visual brand
identity so in this case I only continued in the trend.
.Frank Scott: Where there any other designs and/or designers that helped the influence the design of your work?. Luka Krizek : No, not in this case. .Frank Scott: Who is the target customer for his design?. Luka Krizek : It is designed for Vodafone customers. .Frank Scott: How did you come up with the name for this design? What does it mean?. Luka Krizek : In this case the name just refers to client. .Frank Scott: Which design tools did you use when you were working on this project?. Luka Krizek : Imagination, modeling skills and work with materials. .Frank Scott: What is the most unique aspect of your design?. Luka Krizek : In the long term I'm trying to experiment in the field of architecture and design, but with
the intention to create despite the diversity of projects a common style denominator
of IO Studio.
.Frank Scott: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?. Luka Krizek : We could not finish this work without a final 3D model created in the computer.
And of course it would not work without specialists in corian
DCH Sincolor company.
.Frank Scott: What is the role of technology in this particular design?. Luka Krizek : The subject is manufactured using thermoforming technology. It was therefore necessary
to first prepare forms. They are made of MDF using 3D CNC machines.
.Frank Scott: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?. Luka Krizek : I used data from my previous projects. .Frank Scott: What are some of the challenges you faced during the design/realization of your concept?. Luka Krizek : Perhaps the biggest challenge was the relatively large size of corian object.
I had to find affective and economical solution and object was eventually made
without inner steel structure.
.Frank Scott: How did you decide to submit your design to an international design competition?. Luka Krizek : I think that architecture can speak with a universal language and therefore can be
.Frank Scott: What did you learn or how did you improve yourself during the designing of this work?. Luka Krizek : Every project we propose, we try to do as unique. Therefore, most of
applied practice is new for us and we always discover something.
.Frank Scott: Any other things you would like to cover that have not been covered in these questions?. Luka Krizek : No, thanks for asking. .
Luka Krizek-Vodafone Data Store Flagship Images: